Irony: He’s the rockstar of consulting yet he doesn’t see himself running a consulting business.

He says, we’re actually all in the business of marketing.

Everything Alan Weiss does creates marketing gravity.

In this snippet he shares his approach and the time he dedicates to marketing activities, every week.

This interview is full of gold. It’s a masterclass if you want to start your own consulting business (or build business in general!)

If you’d like to listen to the whole thing visit https://lnkd.in/gDztwxX

We cover many topics, including:
- Debunking the myth that the riches are in the niches
- Who our true economic buyers are (spoiler alert: Not HR or Training people)
- How to create our value proposition to share the value we bring to the world
- Why it’s important to create content to build marketing gravity.

Watch full episode here: