How are you bringing elements OUTSIDE of your core offering, service or expertise, into your business to differentiate and connect with clients and customers?

I’ve counted 8 travel agents on this street in El Nido, Palawan.

They all offer the same thing on their shopfront.

However, we booked with the travel agent that had four dachshunds sitting inside 🐕

➡️ How are you bringing elements OUTSIDE of your core offering, service or expertise, into your business to differentiate and connect with clients and customers?

(And yes, that means my sausage dog Quincey might be appearing more in my work)!

#brand #uniqueness #evangelism