A client of mine not long ago had been struggling to revive the values in their business.

He needed to stop.

It was not a values revival initiative he needed, but he had to start speaking his truth. I suggested he write a manifesto. For the uninitiated, a manifesto is a written statement declaring its issuers’ intentions, motives, or views of its issuer. It promotes a new idea with prescriptive notions for carrying out changes the author believes should be made.

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