The Strategy Your Business Needs To Be Successful
Simple, Affordable, and Highly Effective Strategy Formulation That Gets Implemented and Drives Results
Video: Sentient Strategy testimonial from Tim Guinea, Founder and Managing Director at AAMG.
Every business needs a sound strategy to guide decisions and growth, but there’s a problem…
It’s expensive
It often results in little or no change
It takes a long time and is often obsolete as soon as consensus is reached
Without one, you’re leaving your growth to chance
It’s rigid and hard to pivot in the face of disruption, volatility, and abrupt change (look at our current world!)
Thankfully there’s a solution.
Introducing: Sentient Strategy®
Leanne Hughes is accredited in delivering Sentient Strategy®, a revolutionary approach to the traditional lengthy discussions that take weeks to produce a strategy that is obsolete as soon as a consensus is finally reached.
Strategy has to be an organic, pragmatic, living framework within which all decisions are made consistent with the nature and direction of the business.
The Sentient approach is meant to formulate strategy quickly, to be used immediately for as long as conditions warrant, and then to make changes rapidly as conditions change. In times like these, you need a strategy that can be formulated in a matter of days, not weeks.
The Sentient Strategy® formula, originally created by Dr. Alan Weiss, is based on two elements:
Awareness of the environment: How well do you (the enterprise) view and understand the environment in which you now operate and will operate?
Consciousness of available actions: How well informed are you of the gamut of actions available to you that are appropriate and effective, and the consequences of taking action or not?
Thus, the point of Sentient Strategy® is to build a flexible strategic approach that reliably takes an organisation to a desired new, near-term state. If strategy is a framework within which decisions are made which set the nature and direction of the business, then this approach assures that decisions are made within that context. It takes strategy from formulation to implementation.
With proper preparation work and discipline, an executive team can complete the formulation process within a week and begin to implement immediately.
Why Sentient Strategy®?
“In the moment” and able to accommodate disruption, volatility, and abrupt change—whether an outside introduction of an inside initiative.
Allow the identification of the priority sentient factors for consideration and diverts resources from low priority factors.
Easily implemented and readily embraces all levels below the strategy formulation group.
Serves as an ongoing and daily template for decision making and is not a dusty binder on a neglected shelf.
Not an off-the-shelf regimen, but a flexible discipline which allows for the variations and uniqueness of any enterprise.
Serves equally well for non-profits, charities, governmental units, and for-profits.
Demands ongoing awareness of one’s actions and their consequences, thereby thrusting accountability to the front lines and holding everyone accountable.
Creates “boundaries” or a “playing field” for moving toward the future, within which key decisions are made.
Simple to create metrics for all key officers and stakeholders given the agreed-upon priorities.
Less investment than any major strategy initiative.