Feeling like a rockstar in the green room at The Princess Theatre last week!

I had the absolute pleasure of joining Sally Porteous and Harry Upton for a fantastic conversation and networking event, courtesy of Sally and The Event Managers Network.

Now, full transparency—I'm not an events and ticketing expert.

80% of my work is helping businesses thrive, but with the other 20%, I love diving into public events to experiment, learn, and grow.

(Shout out to my upcoming Return on Luck workshop in Las Vegas, the Get to the Point workshop returns with Sally Prosser in November (Brissy), and the extra special Red Carpet Campout retreat with Steven Demedio in March 2025!)

I walked away from last week’s session with SO many brilliant ideas to boost ticket sales, and one stat in particular floored me:

Event Organisers vs. Attendee Demand:
According to the 2024 Ticketing State of Play – Australia report by Bolster, there's a huge disconnect between what organisers think and what attendees actually want. While many event organisers feel like the market is saturated, only 7% of attendees agree. In fact, a whopping 90% want MORE events!

People are hungry for fresh, engaging experiences.

But here’s the kicker: it’s tough when you're the promoter—paying suppliers, locking in deposits—how do you reduce risk and encourage those all-important early bird sales?

I loved what Sally shared about my events (thanks Sally! 😊) and it got me thinking about how we create that irresistible pull:

Here's the excerpt from her brilliant report:

Sally's share:
"Bringing like minded people together.

Leanne is doing this really well, and possibly unintentionally, but she is building a strong fan base that believe in her methodology and are energised by attitude.

Last month Leanne produced an event in collaboration with another “Thought Breeder” Michael Bungay Stanier.

In the posts following the event, the energy, engagement and appreciation for the event is palpable. Like most of us, Leanne gets an average amount of organic engagement on LinkedIn, but the posts about this event went through the roof! (pun intended).

From posting about the premeeting with Michael, the immediate post-event wrap and then a re-cap the following day – oh and then the professional video recap just to further solidify the FOMO, Leanne’s posts on this event reached a huge number of comments and likes, the most popular being the immediate post event with nearly 80 comments and more than 200 likes, loves and applause.

Leanne attracts a certain kind of audience, and that’s because she surrounds herself with these certain kind of people in her everyday life".

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🙌 I'll link the full report in the comments for you to check out!

Q: What are your ideas for attracting ticket sales for your events?